ERES:conference

It is firmly established that human judgement and decision making often falls short of the standard required in the Behavioural Decision Theory of von Neumann and Morgenstern (1947). Consumers in particular seem vulnerable to systematic errors of judgement which affect their choice behaviour...

The 1930s witnessed Britain’s first major boom in working-class owner-occupation. Purchasers typically came from cramped, rented, inner-urban accommodation, and, only a few years previously, would not have considered the possibility of buying a new house. Such perceptions were transformed by...

Promotional activity proved key to the success of department stores in fending off competition from the expanding chain stores by drawing in customers to their large, central, premises. This paper uses a combination of quantitative and qualitative archival data to examine the promotional methods...