Diener and colleagues (2001) illustrated that individuals rely heavily on endings to evaluate the quality of a life. Two studies investigated the potential for posthumous events to affect rated life quality, calling into question the intuitive ``ending'' of a life at death. Undergraduates read a...

People live in a world in which they are surrounded by potential disgust elicitors such as ``used'' chairs, air, silverware, and money as well as excretory activities. People function in this world by ignoring most of these, by active avoidance, reframing, or adaptation. The issue is...

This is a first study on attachment to national and sacred land and land as a protected value. A measure of attachment to the land of Israel is developed and administered to two groups, Jewish college students in Israel and the United States. Levels of land attachment are high and not...

Most American respondents give ``irrational,'' magical responses in a variety of situations that exemplify the sympathetic magical laws of similarity and contagion. In most of these cases, respondents are aware that their responses (usually rejections, as of fudge crafted to look like dog feces,...

This study directly tests the hypothesis that, at least within the domains of food and drink for Americans, the judgment of naturalness has more to do with the history of an object, that is the processes that it has undergone, as opposed to its material content. Individuals rate the naturalness...

Judgments of naturalness of foods tend to be more influenced by the process history of a food, rather than its actual constituents. Two types of processing of a ``natural'' food are to add something or to remove something. We report in this study, based on a large random sample of individuals...

Very small but cumulated decreases in food intake may be sufficient to erase obesity over a period of years. We examine the effect of slight changes in the accessibility of different foods in a pay-by-weight-of-food salad bar in a cafeteria serving adults for the lunch period. Making a food...

We provide systematic evidence for the range and importance of hedonic reversals as a major source of pleasure, and incorporate these findings into the theory of benign masochism. Twenty-nine different initially aversive activities are shown to produce pleasure (hedonic reversals) in substantial...

The present research demonstrates that symbolic boundaries such as political borders act as psychological buffers. Across six experiments (N = 583) we demonstrate that consumers prefer to avoid crossing a town border to reach a store (experiments 1 and 2), even when no visual cues are provided...

Contagion is the belief that an entity’s invisible or essential qualities can be transferred to a target. Researchers studying contagion have often distinguished between physical contagion (the perceived transfer of germs, toxins, and pathogens) and spiritual contagion (the perceived transfer...