prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a …

relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …

people’s health, the quality of service is important for providing better treatment, increasing satisfaction and improving …

relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …

We test a door-to-door marketing intervention aimed to increase use of a tar- geted health product, in our setting …

marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition … claims made on packaging create “health halos” and make foods appear healthier than they are, leading to higher consumption …

experience of purchasing health food products. The data were analyzed using AMOS 18 software. Our findings demonstrated that …

This research examines how identity-based interventions can improve consumer health. Results of laboratory and field … experiments reveal that associating risky health behaviors with a social identity people do not want to signal can contaminate the … with real-world behaviors, thereby improving the health of populations …

health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …

bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and …