Generic dairy promotion is big business. The 1983 Dairy and Tobacco Adjustment Act requires that all dairy farmers pay a promotion assessment of 15 cents per hundredweight on all milk sold commercially. Of the total assessment, up to 10 cents may be retained locally to fund regional or state...

The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and...

An econometric framework for estimating a two-regime dairy structural system is presented. Failure to account for switching between regimes due to government price intervention raises the problem of selectivity bias. Further, since a structural system of equations is involved, the problem is not...