Media companies from all over the world are undergoing a digitalization process, forced by the rapid distribution of technologies and by the proliferation of computer networks. The multimedia newsroom has become a reality in less than a decade even in media companies that were reluctant to the...

Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

This paper will analyse the reception of the Human Body exhibition of 2013 in Romania, from a managerial point of view. The research is based on the exhibition visitors’ book, to which a content analysis was applied. The main aim of the paper is to investigate how the ‘Grigore Antipa’...

Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

The research results of a pan-European project (the author was part of), that included also two Arab countries, indicate that the approach journalists manifest toward issues of ethics, responsibility and accountability depend on their national backgrounds. The article proposes the introduction...

Romanian Abstract: În perioada 9-11 iulie 2004, Convenţia Organizaţiilor de Media a adoptat Statutul Jurnalistului şi Codul Deontologic al Jurnalistului. Convenţia Organizaţiilor de Media (COM) este formată din 33 de asociaţii şi sindicate ale jurnaliştilor, tipografilor şi...

Traditionally, research on conspiracy theories (CT) is not at the heart of communication and media studies. Still there are theories, concepts and findings in this discipline which can be fruitfully linked to CT research. If one sees CT as certain forms of narratives, one important question is...

The process of digitalisation in Romanian companies started in 1995. At the beginning, the computers were expensive, thus few, and not powerful (one computer could store some 100 radio commercials at once). The newsrooms were hybrid, with both analogical and digital equipment, and some still...