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Persistent link: https://www.econbiz.de/10014899501
Despite the growing body of literature on online loyalty issues, little research hasbeen conducted on the link between relationship quality (RQ) and customer loyaltyin the context of Internet grocery shopping. The existing literature on electronicretailing does not explain the differences in...
Persistent link: https://www.econbiz.de/10009461189
Organisations are increasingly realising the importance of customer-to-customer interactions (CCI). From theme parks and shopping malls, to hairdressing and health clubs, interactions between customers are recognised as a key aspect of the service experience. This research examines CCI in the...
Persistent link: https://www.econbiz.de/10014041524
Purpose – To critically examine the current definitions of key constructs of the technology acceptance model (TAM) in a consumer technology-based service. Design/methodology/approach – Two qualitative research studies were undertaken that encouraged consumers to reflect upon their text...
Persistent link: https://www.econbiz.de/10014173050