This study investigates whether service quality, customer expectation, perceived value, and customer satisfaction have significantly positive impacts on purchase intention in the Vietnam's low cost carrier (LCC) industry. The mediating role of customer satisfaction is also examined. Some of our...

The mediating role of customer satisfaction has been widely discussed in the existing literature. However, to the best of our knowledge, there is still lack of studies focusing on the low-cost airline industry, especially in Vietnam. Therefore, this study aims at investigating factors that...

A suitable organizational structure is necessary for companies to effectively manage foreign activities. Firms can choose from among several modes of foreign market entry, including exporting, contractual agreements, joint venturing, acquiring an existing company, and establishing a wholly owned...

The formation of R&D consortia can provide enterprises with many competitive advantages and allow them to achieve economies of scale. Therefore, R&D consortia are an important way of enhancing technical capacity, reducing cost and risk, and maintaining the competitive advantages of enterprises....

It has been increasingly recognized that the competitive opportunities of industrial clusters have become a critical element of national, state, regional, and local plan activities. The Hsinchu Science-based Industry Park is the most successful industry cluster of Taiwan, it was established in...

A suitable organizational structure is necessary for companies to effectively manage foreign activities. Firms can choose from among several modes of foreign market entry, including exporting, contractual agreements, joint venturing, acquiring an existing company, and establishing a wholly owned...