L’éco-conception est un processus d’intégration des aspects environnementaux dans la conception et le développement de produits (biens et services) qui a pour objectif la réduction des impacts environnementaux des produits tout au long de leur cycle de vie. Pour en faire la promotion, il...

Ecodesign is a method of designing products (goods and services) that takes into account their impact on the environment at all stages of their life cycle so as to minimize them. In order to promote ecodesign, it is necessary to see if it is profitable for the enterprises. Very little work has...

The aim of this paper is to define vehicles of marketing development for a firm offering eco-designed products. The first section defines the concept of eco-design and shows that it is both a technical and a managerial innovation. The second section presents the analytical framework: CSR...

A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a...

This article focuses on an epistemological consideration concerning the idea of change resistances, he propose an methodological alternative for the audit of these resistances. These two objectives aim to facilitate the implementation and the management of organizational change process . We will...

The goal of this research work is to investigate the relationship between switching barriers and customers' commitment. It is considered that different types of switching barriers have an opposite influence on the commitment of clients: it can be either a destructive effect or a beneficial...

CET ARTICLE ETUDIE LE LIEN ENTRE LES INFORMATION ECONOMIQUE ET COMPTABLE ET LES SALARIES

CET ARTICLE TRAITE DES MODES D'INFORMATION COMPTABLE ET FINANCIERE DES SALARIES