We contrast the philosophy guiding the Replication Corner at IJRM with replication efforts in psychology. Psychology has promoted ”exact” or “direct” replications, reflecting an interest in statistical conclusion validity of the original findings. Implicitly, this philosophy treats...

Consumer research often fails to have broad impact on members of our own discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from the knowledge created by our rigorous research. We propose that impact is limited because consumer...

Though perceived financial well-being is viewed as an important topic of consumer research, the literature contains no accepted definition of this construct. Further, there has been little systematic examination of how perceived financial well-being may affect overall well-being. Using consumer...

This paper shows evidence for expense neglect in how consumers forecast their future spare money or “financial slack.” Even though people generally think that both their income and expenses will rise in the future, we find that they systematically under-weigh the extent to which their...

The modal scientific approach in consumer research is to deduce hypotheses from existing theory about relationships between theoretic constructs, test those relationships experimentally, and then show “process” evidence via moderation and mediation. This approach has its advantages, but...

Baron and Kenny’s (1986) procedures for determining if an independent variable affects a dependent variable through some mediator are so well known that they are used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early in a research...

This study seeks to replicate and extend the work of Degeratu, Rangaswami, & Wu (2000) and Danaher, Wilson, & Davis (2003). Using econometric analyses of purchase behavior, both studies found a larger role of brands in purchases in online versus offline shopping environments. We use controlled...

It is common for authors discovering a significant interaction of a measured variable X with a manipulated variable Z to examine simple effects of Z at different levels of X. These “spotlight” tests are often misunderstood even in the simplest cases, and it appears that consumer researchers...

South Africa has one of the highest cases of HIV infections in the world. With the epidemic continuing at an alarming rate, the government of South Africa has regarded the HIV/AIDS epidemic a developmental and socio-economic policy issue. The study explores the impact of HIV/AIDS on food demand...