There has been little investigation of how time pressure affects the postpurchase process. While much research has found that time pressure affects the decision making process, this study examines both processes as a whole. An experiment finds that time pressure changes how product attributes...

Following the emotional cognitive appraisal theory, we show that there are two distinct emotional sources each of which distinctively influences consumers’ judgments on counterfeit luxury brands. Two negative emotions (anger and envy for Study 1) and two positive emotions (pride and gratitude...

It is little investigated how affect (or motivation) influences vigilance-learning process. EEG (Electroencephalography) is used to measure affect and vigilance-learning. Affect is indicated by the difference between left and right prefrontal alpha-band EEG scores, and vigilance-learning is...

In marketing, little effort has been made to systematically define trust while numerous empirical studies operationalize it and address its measures in an ad hoc manner. Thus, the construct of trust is implicitly understood to include mixed meanings and feelings. This conceptual study examines...

Americans who travel internationally are often shocked to discover retail outlets closed during weekend and evening hours in cities such as Paris, Rome and Berlin. Fortunately, based on the implicit assumption that demand clearly exists, retailers at various locations throughout the globe have...

Manufacturing opportunities in urban China have led to the mass migration of over 270 million rural residents to urban areas. We investigate the resulting upheaval in Chinese society using a macromarketing framework, especially the effect on the family unit. A qualitative study of 34 adult...