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The role of complementarity and partner brand price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
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2014
Persistent link: https://www.econbiz.de/10010242060
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Will you buy if others touch it? : evaluation of products touched by others during shopping
Abhishek
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2015
Persistent link: https://www.econbiz.de/10010510030
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The role of government regulation in incubating social enterprises
Abhishek
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Bhamoriya, Vaibhav
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Sinha, P. K.
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Golwa, Ankur
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2014
Persistent link: https://www.econbiz.de/10010337565
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Elements of task definition shopping situations : a study in context of products high on haptic salience
Abhishek
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Sinha, P. K.
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2014
Persistent link: https://www.econbiz.de/10010337566
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