Using customer level data, prior marketing research has developed a micro or bottom up approach to link marketing activities with shareholder value. This study develops a macro or top down approach using longitudinal firm level data from publicly available financial statements. Test results show...

The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a...

Critics have characterized academic research as being of little practical or commercial value. Such criticism of scholarly research, as opposed to applied research, resonates with detractors who do not appreciate the evolving role of business schools in providing foundational research. The...

Within the boundary of scientific knowledge for management, we discuss the divergence between practical demand for knowledge integration to solve complex problems and scientific fragmentation of academic knowledge for simplicity. We suggest the current incentives underlying elite scientific...

Prior research on M&As and invention outcomes has not systematically examined the influence of two types of knowledge differences. Knowledge relatedness has typically been equated with knowledge similarity and the separate influence of knowledge complementarity has been overlooked. Similarly,...

Innovation is an important outcome for firms across all life-cycle stages, though challenges to this goal vary by a firm's stage of development. In this study, we integrate resource orchestration with contingency theory to theorize how managers differentially orchestrate their firm's resource...

When considering the challenges of conducting business in an increasingly complex business environment, the impact of exogenous shocks on business strategy and possible responses to those threats have received growing attention. Scenario/contingency planning is a tool used by firms to translate...