Sheridan, Scott; Dressler, Marc - In: Businesses 5 (2025) 2, pp. 1-18
closures. Wine is a profit lever, but the exploitation of sales potential can present a challenge. As consumers encounter more … extensive wine lists, they often find themselves overwhelmed. A restaurant experiment in Stuttgart, Germany, examined strategies … to simplify decision-making for customers and their impact on wine purchases and the dining experience. This experiment …