High-tech ventures with limited export marketing resources can compete in overseas markets by building relationships with export intermediaries. Although export relationships are strategically important, there is little understanding of the value that these relationships can create. The present...

Exporters often suffer from cross-national distances and possess insufficient resources such as knowledge of internationalization. These exporters can have a partnership with export intermediaries that possess relationship marketing competence. Few studies, however, have explained export...

Acquiring foreign brands enable firms to efficiently and effectively compete internationally and globally by changing their brand portfolios while lowering risk. Therefore, foreign brand acquisitions can be a crucial strategy for a firm that desires to enter a foreign market. Despite this...

Export-relationship marketing is increasingly crucial to export performance. Among a wide variety of strategic options for developing export relationships, exporter-export intermediary relationships are a prevalent option for success in export marketplaces. Recent research has given little...

Although international expansion often enables firms to enhance their existing businesses, extant studies have not fully explained the drivers of international expansion success. Underpinning the belief that changes in a firm's market value in response to an international expansion reflect the...

It is widely accepted that a key driver of a firm's international growth is its knowledge on how to compete in foreign markets. Many firms, however, have attained substantial growth in foreign markets even though they have had little prior direct experience in those markets. Based crucially on...

International brand alliances have received increasing attention from academics and practitioners because many firms choose these alliances to enter overseas markets. The author reviewed two international brand alliance decisions facing a firm: the brand alliance structure and the selection of a...

Although international firms often face challenges as competition for world markets intensifies and as market preferences become global, diverse opportunities appear to be prevalent for international marketers of consumer products and services in emerging economies such as China. In addition to...

Export Intermediaries involve transactions with exporters and importers, both of which are these intermediaries' customers. Therefore, dyadic perspectives implicit in conventional theories of customer orientation should be revised to apply to a triadic relationship framework in indirect export...

Purpose – An appreciable number of small- and medium-sized exporters have continuously succeeded in their export marketplaces even though they do not possess enough resources. Advocating that affiliation with an export service-provider plays an important role in this phenomenon, we aimed to...