Reisende informieren sich sehr oft über Internet im Vorfeld über Zielgebiete undauch die Abwicklung von Reservationen und Buchung von touristischenLeistungsangeboten wird zunehmend beliebter. Marketingaktivitäten im Internetgewinnen dadurch zunehmend an Bedeutung und werden zur Gewinnung...

Märkte für energieeffiziente Güter zeichnen sich typischerweise durch Informationsasymmetrien aus. Zertifizierte Öko-Labels einer unabhängigen Drittpartei stellen ein geeignetes Instrument dar, um solche Informationsasymmetrien am Markt zu überwinden und Vertrauen in die Gültigkeit von...

What kinds of PV project configurations do lenders prefer to finance? Recent developments in the field of renewable energy project finance have reinforced the need for investigation, as fundraising has become more challenging and project evaluation stricter. To contribute to the limited research...

What kinds of PV project configurations do lenders prefer to finance? Recent developments in the field of renewable energy project finance have reinforced the need for investigation, as fundraising has become more challenging and project evaluation by banks more demanding. To contribute to the...

Previous research examining the consumer response to CSR activities demonstrates a mostly positive response. This has been illustrated via increased customer loyalty (e.g., Du, Bhattacharya and Sen 2008) as well as a willingness to pay premium prices (e.g., De Pelsmacker, Driesen & Rayp 2005)....

Corporate social responsibility (CSR) activities have the potential to create several distinct forms of value for customers. It is the customer perception of this value that mediates the relationship between CSR activities and subsequent financial performance. By categorizing major CSR...