In face of increasingly diverse product offerings, consumers consider numerous extrinsic as well as intrinsic product features to make buying decisions. Personality constructs regarding a brand — and even a country-of-origin — have been shown to be intrinsic features with strong effects on...

Inhaltsverzeichnis Modellierungsansätze für Industrie 4.0 11 Die Arbeit (auch) vom Menschen her denken: Modellierung produktiver Arbeit - Eine Kernaufgabe bei Industrie 4.0 13 Peter Kuhlang,...