Showing 1 - 10 of 193
Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators...
Persistent link: https://www.econbiz.de/10009650872
transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …
Persistent link: https://www.econbiz.de/10010705827
unserer explorativen Analysen stehen die Fragen nach den Bedingungen, unter denen Recall-Optionen im Vermittlungsgespräch … verfolgt werden, nach den Aktivitäten zur Förderung bzw. Verwerfung von Recall-Strategien und nach den Erwartungen von … den Betriebsaustritt hinaus besteht und über bestehende Betriebskontakte Konkurrenzvorteile erhofft werden. Mit dem Recall …
Persistent link: https://www.econbiz.de/10015325834
This study analyzes the effect of sponsorship announcements on the firm value of sponsoring firms by investigating whether sponsorship announcements have an influence on abnormal returns on share prices. As previous research has neglected sponsorships from different regions and the comparison of...
Persistent link: https://www.econbiz.de/10010561866
Persistent link: https://www.econbiz.de/10014565918
This paper revisits the no-recall assumption in job search models with take-it-or-leave-it offers. Workers who can … recall previously encountered potential employers in order to engage them in Bertrand bidding have a distinct advantage over …
Persistent link: https://www.econbiz.de/10010269602
This paper provides evidence about the quality of retrospective childhood health histories given to respondents in the HRS and the PSID. Even though information on early life health events is critical, there is legitimate skepticism about the ability of older respondents to remember specific...
Persistent link: https://www.econbiz.de/10010271232
This paper revisits the no-recall assumption in job search models with take-it-or-leave-it offers. Workers who can … recall previously encountered potential employers in order to engage them in Bertrand bidding have a distinct advantage over …
Persistent link: https://www.econbiz.de/10010292335
new jobs. Workers' chances for recall should influence their job search strategies, so the rates of exit from unemployment … relationship between the recall and new job hazard rates. We look for evidence in the PSID by estimating a semi …-parametric competing risks model with explicitly related hazards. We find only a small negative behavioral relationship between recall and …
Persistent link: https://www.econbiz.de/10010332407
refarming. Finally, the recall of the 2G bands should be mandated once the 2G incumbents fail to satisfy the set efficiency …
Persistent link: https://www.econbiz.de/10010471609