Several researchers have decomposed sales promotion elasticities. A key result is that the majority of the sales promotion elasticity, about 74 percent on average, is purportedly due to secondary demand effects (brand switching) and the remainder is due to primary demand effects (timing...

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing...

The operations management discipline has made substantial progress developing analytical models to help firms make tactical and strategic decisions (e.g., inventory control, assortment planning). The application of these models to real contexts requires several inputs, such as an estimate of the...

In the present world where education is considered an important factor, all educational institutions are facing competition at a higher level. Students are diverted towards doing higher courses offered by numerous institutes, universities, and colleges, however with the increase in the number of...

We propose a new Bayesian synthetic control framework to overcome limitations of extant synthetic control methods (SCMs). The proposed Bayesian synthetic control methods (BSCMs) do not impose any restrictive constraints on the parameter space a priori. Moreover, they provide statistical...

We study how summer internship application choices of MBA students at a major university are influenced by the application choices made by their fellow students. We develop a simultaneous model of each individual's choice as a function of other students' choices. Our model of interdependence in...

A Simulated Maximum Likelihood (SML) estimator for the random coefficient logit model using aggregate data is found to be more efficient than the widely used Generalized Method of Moments estimator (GMM) of Berry-Levinsohn-Pakes (1995). In particular, the SML estimator is better than the GMM...