Mincu, Laurentiu; Gruber, Thorsten - In: The International Journal of Economic Behavior - IJEB 3 (2013) 1, pp. 59-84
Despite decades of research on self-service technology (SST), there are still only limited numbers of studies conducted in emerging markets (Ostrom et al., 2010). In order to help close this surprising gap in the literature, two studies were conducted in an emerging Eastern European country: an...