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Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...
Persistent link: https://www.econbiz.de/10009437635
When most people think about the Olympic Games it is usually in terms of athletic performance. Clearly they are more than that (see Toohey & Veal, 1990). Even the mass media does not confine itself to covering only the sporting angle. For example, symbolism, economic factors, nationalism and...
Persistent link: https://www.econbiz.de/10009365209
Despite progress towards greater public engagement, questions about the optimal approach to access public preferences remain unanswered. We review two increasingly popular methods for engaging the public in healthcare priority-setting and determining their preferences; the Citizens' Jury (CJ)...
Persistent link: https://www.econbiz.de/10013050151