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The biggest drawback of online shopping lies in consumers' uncertainty about the product. Before making a purchase decision, consumers receive product information from many sources which helps them infer whether a product meets their preferences. This information constitute a positive or a...
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"Buy-one-get-one" (BOGO) promotions have become very popular among many retailers. With BOGO, the first unit of the product is sold for the regular price and if a consumer buys a second unit, then it is discounted by some percentage or it may be free. We analyze BOGO promotions in a...
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Many models in operations management assume that faced with excess inventory, retailers offer price discounts to increase sales. This discount is assumed to be a certain dollar amount per unit or a certain percent of the regular price. However, many retailers use nonlinear pricing, e.g. "Buy...
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``Buy-One-Get-One" (BOGO) promotions have become popular. With BOGO, the first unit is sold for the regular price, and the second unit is discounted. We analyze BOGO in manufacturer-retailer supply chains. We identify conditions under which BOGO outperforms price reduction (PR) and everyday low...
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We examine optimal control decisions regarding pricing, network size and hiring strategy in the context of open source software development. Opening the source code to a software product often implies that consumers would not pay for the software product itself. However, revenues may be...
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