The current research examines the conditions under which consumers demonstrate associative versus dissociative responses to identity-linked products as a consequence of a social identity threat. Across four studies, the authors test the notion that reactions to social identity threat may be...

Minority-owned businesses suffer from systemic difficulties in operating their businesses, compared to businesses owned by White individuals. In response, some minority business owners explicitly highlight their race or ethnicity via minority-owned labels (e.g. “Black-Owned Business”,...

In two studies, time preferences for financial gains and losses at delays of up to 50 years were elicited using three different methods: matching, fixed-sequence choice titration, and a dynamic ``staircase'' choice method. Matching was found to create fewer demand characteristics and to produce...

Intertemporal trade-offs are inherent in most choices, and are especially salient in environmental decisions. Although psychology, anthropology, and economics each offer unique insights and findings on the mental and social processes underlying the evaluation of future events, each discipline...

We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose between otherwise identical products or services, where one option included a surcharge for emitted carbon dioxide....

We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose between otherwise identical products or services, where one option included a surcharge for emitted carbon...