The idea of the Naples Forum started after a discussion about marketing theory, whose discipline needed new approaches, new grand theories, renewed paradigms. Intriguing issues such as complexity, system thinking, human behavior, competitiveness and service systems were addressed, but we were...

The aim of this research project is to gain some insight into the relationships between the following variables: Satisfaction, Commitment, Trust, and Future Purchasing Intentions. In order to achieve this aim, a Model for the Management of Service Sector Customer Relations is proposed, and this...

The aim of this research project is to shed some light on the reasons why women are less likely to get involved in the processes of setting up businesses. To do this, a structural equations model has been developed, identifying a series of variables that can explain entrepreneurial intention...