The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and...

The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and...

Lately, scholars have been debating the applications of love in branding. Whether it is brand love or company love, it is mainly about affection and emotions. Research in biology and behavioral science can enhance our understanding of love and its applicability to branding. This should guide or...