Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams...

The importance of team brand associations in sport management research is well documented but the formation and stability of these associations has not been investigated. The current research tested the development, change, and predictive ability of brand associations over time. Longitudinal...

We use a rigorous three-stage many-analysts design to assess how different researcher decisions—specifically data cleaning, research design, and the interpretation of a policy question—affect the variation in estimated treatment effects. A total of 146 research teams each completed the same...

This study evaluates the effectiveness of varying levels of human and artificial intelligence (AI) integration in reproducibility assessments of quantitative social science research. We computationally reproduced quantitative results from published articles in the social sciences with 288...

We use a rigorous three-stage many-analysts design to assess how different researcher decisions-specifically data cleaning, research design, and the interpretation of a policy question-affect the variation in estimated treatment effects. A total of 146 research teams each completed the same...