Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively cumbersome and expensive to implement. Use of readily available data from social networks is becoming increasingly popular. Can the customer...

The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of these options, limit pricing (or entry deterring...

We discussed the current business environment and recent developments with Joseph Stinziano, the Executive Vice President of Consumer Electronics & Enterprise IT at Samsung Electronics America, Inc. He shares his experiences and insights from his career path, his vision of the skills necessary...

We interviewed Evren Ozkaya, Founder and Chief Executive Officer at Supply Chain Wizard, LLC. As a supply chain management consultant, he told us about the key turning points in his career and the latest developments in the supply chain management domain and in the pharmaceutical industry. He...

This study examines unique characteristics of newly-minted businesses and outlines emerging challenges for starting a new business during a pandemic. Business origination more than tripled in 2020 compared to 2019 and is on track to set another record in 2021. While 'covidginated' businesses are...

The authors expand on the managerial implications of research that examines the economic value of product placements in movies over four decades. In an event study, they find a positive but inverted U-shape relationship between cumulative abnormal stock market returns and year of movie release...

Fledgling social media platform Periscope has become a worldwide phenomenon thanks to the acquisition and global support by Twitter in 2015. Yet in 2016, its founders find themselves at the usual crossroads between monetization vs. growth, and Twitter itself is under pressure for monetization....

Fledgling social media platform Periscope has become a worldwide phenomenon thanks to the acquisition and global support by Twitter in 2015. Yet in 2016, its founders find themselves at the usual crossroads between monetization vs. growth, and Twitter itself is under pressure for monetization....

The authors expand on the managerial implications of research that examines the economic value of product placements in movies over four decades. In an event study, they find a positive but inverted U-shape relationship between cumulative abnormal stock market returns and year of movie release...

The quest for stylized facts regarding market share and natural market structures is not new, however extant research has predominantly concentrated on share rank and distribution. Using a sample of 220K firm-year observations representative of the US economy over four decades, this study...