Many retailers have recently started to offer customers the option to buy online and pick up in store (BOPS). We study the impact of the BOPS initiative on store operations. We build a stylized model where a retailer operates both online and offline channels. Consumers strategically make channel...

In this paper, we model a firm that can reduce its carbon footprint in the presence of a segment of eco-conscious consumers, who consider the product's carbon footprint when making purchasing decisions. The firm can reduce its controllable emissions, at increased fixed and variable costs, and it...

Most retailers today sell products through an online channel in addition to traditional physical stores. We investigate how such a multi-channel or omni-channel retailer should decide the number and size of physical stores. We show that a higher return rate for online purchases can incentivize...

Problem Definition: In a cause marketing (CM) campaign, a firm donates part of its sales revenue to a charity for a social cause when customers purchase the cause-linked product. We study a firm's pricing decisions with CM and its implications on the participating charity. We also consider the...

This paper studies how retailers can effectively deliver online and offline information to omnichannel consumers who strategically choose whether to gather information online/offline and whether to buy products online/offline. Information resolves two types of uncertainty: product value...

Online discount voucher market In the discount voucher market, customers usually face two types of valuation uncertainty, namely, preference uncertainty and consumption state uncertainty. Preference uncertainty is related to the customer's lack of relevant experience with the merchant, whereas...

This study aims to provide insights for sustainability initiatives in Singapore luxury hotels. We explore the impact of green room attributes toward guests' satisfaction and hotel selection. We surveyed 387 respondents to identify their preferences for green room attributes. Among different...

This project is part of a collaborative MSc training programme between theAviation Industries of China (AVIC) and Cranfield University, aiming atenhancing the competitiveness of AVIC in both international and domesticaviation market through applying continuing airworthiness policies in the...