The objective of this research is to study retailers' positioning and the way they are different from each other through the concepts of image and personality. To illustrate this point, eight retailers in three sectors (grocery, clothing and sport articles) that are leading retailers in France...

In 2015, the Kijiji Second-Hand Economy Index launched to more closely examine the growing phenomenon that is the second-hand economy The intention of the inaugural study was to devise a first-of-its-kind annual Index to measure Canadians' second-hand practices and their impact on the Canadian...

Considerable work has focused on Collaborative Consumption (CC) from a managerial standpoint. Little academic research has been conducted into this specific concept. This paper proposes two theoretical contributions in that regard: 1) a definition of CC that enables to determine effectively...