Does sharing market information help channel partners to buildstronger mutual relationships? Is low initial trust really animpediment for further relationship development by means ofinformation sharing? How do connections with other competingchannel partners affect the relationship building...

The individual impact of CRM systems is strongly related to impact at the organizational level. Fit with the task of the user is key. CRM systems are successful in organizations that reward customer-centric behavior and that have an analytical decision style. Acceptance of a CRM system should be...

Many marketing problems, such as the design of marketing communication campaigns and the development of new products, require creative solutions. Such problems are typically weakly-structured and underspecified (open-ended). The authors investigate the potential of analogical reasoning as a...