This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. This study’s findings indicate that the communication strategy of the local health...

Consumers' propensity to subscribe to conspiracy theories about corporate issues has been barely studied. For this reason, the study tested relationships between three predictors (conspiratorial mindset, Internet vocalizing tendency, and issue activeness) of consumers and their close-mindedness....