Green Marketing is a Concept that Has Gained Much Importance in this Modern Era. The Term Green Marketing Refers to the Planning, Development and Promotion of the Products or Services that Satisfy the Needs of Consumers Without Affecting Environment. In this Study an Attempt Has Been Made to...

In India it has been observed the weaker section has always been kept away from the banking fold because of their lower income and poor banking awareness. The weaker section is always in dearth of credit facilities at affordable cost and at the time of their need. The Indian Financial System is...

Purpose – Financial ratios are an instrumental tool in the world of finance and hence comprehensive knowledge of its various aspects is mandated for its user. This study aims at providing the aforesaid comprehensive knowledge by highlighting the areas in which ratios can be used, limitation of...