Within a shifting political and economic context, reshaped Destination Management Organisations (DMOs) in England are expected to deliver well beyond traditional activities related to marketing and promotion of destinations. Yet, such delivery processes are to happen in light of the increasingly...

Purpose – This paper aims to provide an exploratory investigation into contemporary interpretation methods used in historic gardens and their fundamental role in enhancing the visitor experience and sense of a place.Design/methodology/approach – A series of semi-structured interviews (n =...

Urban areas have long been regarded as an integral part of contemporary tourism activities. From large metropolitan areas to small historic cities, urban environments now represent an important aspect for business and trade, but also for tourism and leisure. Although the significance of urban...

This paper aims to analyse the use of branding and market segmentation from a hotel marketing perspective. The use of branding has enabled market segmentation and delivered financial and organisational growth for hotel operators. This application of marketing has increased value for the...

This short essay explores the changing theoretical conceptualisations of heritage and heritage tourism. The paper argues that heritage tourism has undergone an ontological expansion cluring the last few decacles and now focuses more on the way we experience heritage sites rather than static...

The rapid development of tourism in the last few decades has transformed many religious sites into important tourism attractions attracting both pilgrims and tourists. However, in many developing countries, numerous factors have hindered such development largely due to political, economic or...

Social networking sites (SNS) are a growing marketing tool used in advertisement and marketing activities. Companies have invested a lot in the fields of social media advertising through SNS. Yet, the challenge companies face is how they can efficiently advertise their social media...