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The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
Helm, Roland
;
Moeller, Michael
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Wirtschaftswissenschaftliche Fakultät, Universität …
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2011
Persistent link: https://www.econbiz.de/10009144340
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The motivation structure of electronic word-of-mouth : effects of personality on the generation of online articulations
Helm, Roland
;
Möller, Michael
-
2011
Persistent link: https://www.econbiz.de/10009157643
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