We build a model of information search within a web-page using eye-tracking data collected during two incentive-compatible, online shopping experiments. We assume that shoppers make eye fixation decisions based on the attractiveness of the visual elements on the page and the effort of moving...

Binging has emerged as a trending phenomenon among consumers of online streaming services and other media outlets that offer content consumption "on-demand." Current definitions of binging from content providers and market research firms were developed to describe television consumption and are...

In today's cluttered retail environments, creating consumer pull through memory-based brand equity is not enough; marketers must also create "visual equity" for their brands (i.e., incremental sales triggered by in-store visual attention). In this paper, we show that commercial eye-tracking...

Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of “grabbing consumers” at the point of purchase: but does it make sense‘ To help answer this question, the authors examine the interplay between in-store and out-of-store factors on...

As streaming media online has become more common, many firms have embraced the phenomenon of “binge-watching” by offering their customers entire seasons of a television-style series at once. We show that consumers, in turn, can plan to binge content, and that planning to binge is more likely...

Many companies create and manage communities where consumers observe and exchange information about the effort expended by other consumers. Such communities are especially popular in the areas of fitness, education, dieting, and financial savings. We study how to optimally structure such...

Research examining the process of individual decision making over time is briefly reviewed. We focus on two major areas of work in choice dynamics: research that has examined how current choices are influenced by the history of previous choices, and newer work examining how choices may be made...

Choice models in marketing and economics are generally derived without specifying the underlying cognitive process of decision making. This approach has been successfully used to predict choice behavior. However, it has not much to say about such aspects of decision making as deliberation,...