In digital markets, people make billions of choices each day, often choosing options from predefined choice sets. An oft-discussed approach to influencing purchasing decisions is introducing an irrelevant option into a consumer's choice set—a decoy option—making another, often more valuable...

Physician productivity is an important driver of key healthcare outcomes, such as quality of care, treatment costs and patient satisfaction, because physicians influence a vast majority of treatment decisions, and are central to the care delivery process. Thus, it is critical for researchers to...

Temporary and part-time workers constitute an important and increasing segment of the workforce in the United States. In this theoretical paper, we examine the impact of IT-induced employment irregularities and deskilling on physical and mental health and economic well-being of such workers. We...

Health care entitlement programs in the U.S. represent a large and growing financial outlay for taxpayers. In the pursuit of operational efficiencies, program administrators often contract with private managed care organizations (MCOs) to procure insurance for beneficiaries. This, however,...

The success, if not survival, of service businesses depends on their ability to satisfy their customers. Yet, businesses often recognize slumping customer satisfaction too late and ultimately fail. To prevent this, marketers require early warning tools. In this paper, we build upon online...

People's decisions are influenced by the decision environment. In fact, no choice is made in a vacuum, as there is no neutral way to present choices. Presenting choices in certain ways — even if this happens unintendedly — can thus "nudge" people and change their behavior in predictable...

Decisions are influenced by the environment in which the choices are presented. In fact, no choice is made in a vacuum, as there is no neutral way to present choices. Presenting choices in certain ways, even unintentionally, can “nudge” people to change their behavior in predictable ways....

Digital experiments, experiments, which examine an IT artifact and/or largely use information technology (IT) for stimulus presentation and/or response collection, have become a widely used research method for establishing cause­-and­-effect relationships. Many experiments, however, have been...