The aim of the study is to identify the factors influencing online consumer behavior while shopping in a virtual market. The study attempts to identify the factors with respect to the buying process of online consumers. The various factors influencing the online shopping in three stages i.e....

The aim of the study is to identify the determinants of customer patronage towards selection and consumption of retail banking outlet and its services. The study attempts to identify the determinants with respect to the bank selection process of retail banking customers. The determinants of...

The concept of “Digital Financial Services” is very important for the community as they enhance security for money and they are much expedient in contrast to maintaining cash at home or travelling with it. The stipulation of digital finance, however, engrosses the involvement of different...

In today's competitive environment, every bank attempts to build long-term relationships with its clients in order to grow sales, develop loyalty, build resistance to unfavorable brand aspects, and minimize price susceptibility. Any organization's ultimate purpose is profit production, which may...

Indian government recently opened gates for global retailers by increasing FDI from 26 percent to 51 percent in both single branded and multi branded retailing. Some of the global retail giants like Wal-Mart already started their operations with joint ventures with Indian corporates whereas...

There is huge demand for the Indian fish products in International Markets. Japan, USA, Europe, Australia etc are major importers of Indian Fish. Among coastal states of India, Andhra Pradesh is occupying a dominating position with has nine coastal districts covering 974 km of coastline from...

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other...

Value Chain Analysis is one of the Managerial Strategies that can reduce various costs associated with processing and can improve the quality and productivity/processing of the product, also reduces distribution cost. The primary objective of the study is to adopt Michael Porter (1985) Value...

The concept of “Digital Financial Services” is very important for the community as they enhance security for money and they are much expedient in contrast to maintaining cash at home or travelling with it. The stipulation of digital finance, however, engrosses the involvement of different...

The value chain management assists the stakeholders to perform value added operations, add value to the product and have better returns from the market. This paper attempts at value chain management practices adopted by the players of the marine fisheries chain in Andhra Pradesh and how much...