How should crowdfunding platforms alleviate information asymmetry between creators and crowdfunders? In traditional financial markets, public companies are required to disclose potential risks to their investors, and such risk disclosure requirements are enforced by legal and fiduciary...

Topic modeling methods such as Latent Dirichlet Allocation (LDA) are powerful tools for analyzing massive amounts of textual data. They have been extensively used in information systems and management research to identify latent topics for data exploration and as a feature-engineering mechanism...

In the offline world, firms often benefit from responding to consumer complaints. However, the effect of responding to negative comments on social media in the online environment is unclear. A direct firm response may address the negative experience and reduce similar complaints, but such...

This paper focuses on the design of project images on a crowdfunding website, which portray the themes and contents of the projects. Employing the Stimulus-Organism-Response (S-O-R) model, we investigate the relationships between image attributes (S) and image emotions (O), and between image...

Research on recommender systems mainly focuses on product recommendations where the recommendations are primarily based on buyers’ preferences. However, user recommendation in two-sided matching markets where potential matches’ preferences may also play a role in the focal user’s...

Social media platforms have been used by firms for a variety of purposes including for attracting new customers, communicating with existing customers, building firms' brand image, among others. However, there is very little research on the content strategies adopted by traditional rival firms...

Managers in the music industry closely monitor both radio airplay of an album as well as the album's sales. Their interest in radio airplay is due to the belief that airplay can increase an album’s sales. Therefore it is natural for managers to attempt to influence radio airplay so as to...

Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is ample research examining the issues of costs and constraints associated...

Online advertising campaigns often consist of multiple ads, each with different creative content. We propose a model that evaluates the effectiveness of each creative in a campaign given the targeted individual’s ad impression history, as characterized by the timing and mix of previously seen...

With the proliferation of social media, questions have begun to emerge about its role in providing marketing insights. In this research, we investigate the potential to “listen in” on social media conversations as a means of inferring brand sentiment. Our analysis employs data collected from...