Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders...

Companies increasingly recognise customer loyalty as one of the most important measures for the business of an organisation, and informed knowledge of factors underpinning customer loyalty may help managers build customer retention strategies. Telecommunication ombudsman reports demonstrate that...

This paper reviews the extant literature relating to supply risk and its mitigation strategies in the context of SMEs. A systematic literature review approach using keyword search in the various academic databases was employed to capture, classify and summarise the main body of knowledge on...

This study aims to investigate and improve the understanding of customer repurchase behaviour in the Unified Theory of Acceptance and Use of Technology (UTAUT2) model that the influence mobile services repurchase behaviour among the Australian customers. Underpinned by UTAUT2, marketing mix...