In this Information era, success depends critically on the quality and effective management of knowledge which becomes the life blood of an organization. Knowledge Management (KM) has blossomed into a strategically important area for most organizations to gain competitive advantage. According to...

Corporate branding can be described as the process of creating, nurturing and sustaining a mutually rewarding relationship between a company and its internal and external stakeholders including managers and other employees of the company, customers, investors, suppliers, corporate partners,...

The film industry is one of the biggest contributors to the entertainment industry and also it is characterised with its unpredictability in success and Failure. Film Industry has always amused everyone with its unpredictable success and Failure.This research looks into the inner details of...

Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key drivers of...

Consumer behaviour has changed dramatically in the past decade. Clearly, as individuals, Consumers are all unique. Hence, a comprehensive understanding of consumers' buying decisions is vital to a successful business. Understanding the unplanned buying is important, in order to appreciate the...

When research on repatriation has shown that repatriates quit within one year of return from a foreign assignment, this study attempts to find what makes some repatriates stay committed and loyal to their companies when their colleagues are quitting and joining their immediate competitors? The...

Brand Preferences can be defined as the subjective, conscious and behavioral tendencies which influence consumer's predisposition toward a brand. The newspaper has always been one of the most important providers of news and entertainment, despite of the rise of the Internet and of...

This empirical study explores the investment pattern and financial decision making of individuals and their risk tolerance. The study has adopted financial risk tolerance scale proposed by Grable and Lytton to measure the different dimensions of financial risk. Kendall's W test is used to...

Entertainment media industry has been successful in creating favorable image of a destination in consumers‟ minds. Film induced Tourism is defined as “Tourists‟ visits to a destination or attraction as a result of destination‟s being featured on television, video or the cinema screen”...

The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than...