Showing 1 - 10 of 15
Driven largely by unique economic and political factors, Hong Kong SAR was a globalised economy long before the advent of global value chains in the 1990s. In particular, Hong Kong's role as a link between Mainland China and the rest of the world strengthened over time, as did its status as an...
Persistent link: https://www.econbiz.de/10012893181
Market sentiments influence the dynamics of Hong Kong’s macro-critical property market, but the unobservable nature of market sentiments makes it difficult to assess systemically this sentiment channel. Using text-mining techniques, this paper sets up a news-based property market sentiment...
Persistent link: https://www.econbiz.de/10013228510
The German pharmaceutical industry is stepping ahead with its implementation of a new transparency disclosure code for cooperation between pharmaceutical companies and health care professionals (HCPs) and health care organisations (HCOs). In Germany, this transparency code ("Transparenzkodex")...
Persistent link: https://www.econbiz.de/10012611901
The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework in the context of advertising. C.G. Jung's theories had a tremendous impact on psychology. David Aaker and his daughter Jennifer are seen by many as the branding gurus. Despite...
Persistent link: https://www.econbiz.de/10012611903
The pharmaceutical industry is known for investing heavily in promotions targeted at healthcare professionals (HCPs). Governments around the world try to regulate unwanted promotional practices in different ways. Where binding laws are in place in the U.S.A., European governments favor...
Persistent link: https://www.econbiz.de/10012612009
Data from 294 Executive MBA students studying business administration were analysed to determine perceptions toward business simulations in general and their perceived usefulness in particular. 25 simulation game related and 21 tutor related attributes made up the evaluation form. Preliminary...
Persistent link: https://www.econbiz.de/10014179651
The article analyses the influence of the national cultures of Middle East and Kazakhstan on behaviour in socio-political environment. Socio-political environment in this research relates to the behaviour and values of Arabs and Kazakhs. The analysis suggests that Arabs and Kazakhs have many...
Persistent link: https://www.econbiz.de/10014183277
Persistent link: https://www.econbiz.de/10014118114
For the so-called Nouveau Riche from China it has become the latest fashion to own a vineyard in France. The case study is about Sino-Vinterns SE catering for the needs of upcoming Chinese Billionaires who want to produce their own wine in France
Persistent link: https://www.econbiz.de/10014118116
The article analyses the influence of spouse's cultural intelligence (CQ) on behaviour in a foreign national culture. Plenty of publications on expatriate managers exist but hardly any paper covers the impact of spouses on successful expatriation. The authors hypothesised that a high CQ of the...
Persistent link: https://www.econbiz.de/10013125052