The research described in this thesis is aimed atinitiating a factually-based knowledge of the sponsorshipof leisure pursuits as a promotional tool. Research todate has been scant leaving the subject largely in therealms of supposition.The finding of this research can be classified underthree...

Cigarettes constitute a very large product category with very adverse health outcomes for consumers. Knowing more about cigarette purchasing will inform researchers, and help policymakers make better decisions about this product. We examine how heavy cigarette purchasers differ from ‘light’...