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Subjects (n = 1015) working individually in the role of managers were asked to choose between investment opportunities that would either double their investment or cause the loss of half of it. Six administrators ran experiments on 27 occasions in six countries over a five-year period....
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This thesis provides a rich and thick (Geertz, 1973) understanding of customer value,and the process of customer value creation and delivery. It achieves this through athree-stage multi-method action research based study including survey work, multiplecases, and a single site industrial SME...
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This thesis examines the internationalization process and growth patterns of entrepreneurial high technology, knowledge-intensive firms. This is accomplished with two-stages of data collection, involving multi-site case methodology and survey research, focusing on software developers based in...
Persistent link: https://www.econbiz.de/10009431004
The focus of this research is on the role of manufacturer brands for resellers within retail channels. This topic is important because of the strategic value of manufacturer brands and the increasing influence of resellers within channels of distribution. Much of the branding research has...
Persistent link: https://www.econbiz.de/10009431017