This study examined the effectiveness of visa facilitation and international openness as strategies for tourism development with focus on Nigeria and other selected countries in Africa. Visa/international openness involve the policies of the government of a particular country to be more open to...

This study descriptively examined the effectiveness of tourism marketing on destination competitiveness and economic development of Nigeria and other African countries. The main objective of the study is to examine and compare the ratings on effectiveness of marketing for Nigeria and that of...

This paper investigates the critical incidents that characterize interface between banking service providers and their customers. The study also assesses the effects of critical incidents on the brand switching behavior in Nigeria Money Deposit Banks. Data were collected via self-administered...

The study evaluated the influence of guerilla marketing techniques on consumer purchase ofcarbonated soft drinks in Anambra State using ambient marketing, ambush marketing, buzzmarketing and viral marketing as the measuring constructs. The research was anchored onstrong theory and weak theory of...

The objective of the study was to determine the extent of influence of couples in the purchase decision of selected household products/services - children schooling, sitting room sofa, television, refrigerator, car/motor-cycle and land property, for the family. 200 couples were sampled. Data...

This research work investigated the determinants of consumer patronage of food vendors inNigeria with reference to south eastern part of Nigeria. The specific objectives of the studywere to investigate the influence of food familiarity, price and vendor’s physical environmenton consumer...

This study examined the drivers of consumer patronage of street food in South-East of Nigeria.Specifically, the study sought to ascertain the influence of food quality and quality of servicedelivery on consumer patronage of street food in South East of Nigeria. A survey researchdesign was...

This study was undertaken to ascertain the underlying predictors of buyers’ preference for instant noodles brands in Owerri urban. Data collection was with a close-ended questionnaire. The sample size was 60 respondents. Data analysis was with tables and percentages. The major finding of the...

The study investigated the effect of radio and television advertising of commercial bank product in Anambra State. It sought to reveal the extent these media influence the attitudes; draw attention, build interest and inspire the customers to patronize banks’ products and services in the...

This study investigated the influence of spouses' socio-economic characteristics – age, years of marriage, number of children, education, occupation, income, and tradition - on their dominance in family purchase decision of household products including children schooling, sitting room sofa,...