The report is devoted to economic rationale for the introduction of English in the teaching of business subjects in the courses "Advertising" and "PR". Research questions are the following: how many vacancies with knowledge of English are presented in two largest labor markets - in Moscow and...

Issues of politeness and directness are often crucial in communication. The work shows a contradictory picture of politeness, reaction on in-directness and rudeness in Russian language, which can lead to misunderstandings and break in communication. Russian culture and mentality have a serious...

The article is devoted to the analysis of inter-cultural communication features’ in business negotiations. We considered the characteristic features of inter-cultural communication. Intercultural negotiations are considered as the process in which at least two participating parties, having...

The paper deals with the problem of challenges and opportunities of mediakomunications in regional development. We focused on the creation of optimal image of each subject of the Russian Federation. In our opinion media employees need more knowledge of the characteristics of the regional...

The paper deals with analysis of features of news management in media communications. We focused on the prerequisites of the emergence of media communications. News management provides certain tools for the formation and implementation of the actual news information in the media space. We...

The paper deals with problems of forming integrated marketing communications. We focused on key principles of the integrated marketing communications. In our opinion, integrated marketing communications integrates the business strategy as a whole with the needs and activities of the individual...

The paper deals with problems of forming integrated marketing communications. We focused on key principles of the integrated marketing communications. In our opinion, integrated marketing communications integrate the business strategy as a whole with the needs and activities of the individual...

The paper deals with problem of analysis of theoretical and methodological basics of integrated marketing communication’s investigation. We concentrated on the main approaches to the development of the marketing strategy. In our opinion, marketing strategy allows to combine conditionally...

The paper devoted to the analysis of the problem of analysis of innovative approaches to the consideration of the concept "integrated communications". New technologies are developing very rapidly, and for their description, there are more and more diverse concepts. In our opinion for...

The paper deals with the analysis of the role of public relations in modern society. Public relations are considered as the process of establishing trusting relationships based on complete information. Today, public relations involves, first of all, the establishment of communication channels...