Showing 1 - 10 of 15
Many customers choose products based on information from social media influencers. Companies can pay these influencers to promote their products. We develop a model in which customers read an influencer's sponsored post for a mix of entertainment and product information, and those who purchase...
Persistent link: https://www.econbiz.de/10014030764
This paper presents a dynamic investment game in which firms that are initially identical develop assets which are specialized to different market segments. The model assumes there are increasing returns to investment in a segment, for example, due to word-of-mouth or learning curve effects. I...
Persistent link: https://www.econbiz.de/10014043393
Although some firms use dynamic pricing to respond to demand fluctuations, other firms claim that fairness concerns prevent them from raising prices during periods when demand exceeds capacity. This paper explores conditions in which fairness concerns can or cannot cause shortages. In our model,...
Persistent link: https://www.econbiz.de/10014033355
I develop a dynamic investment game with a "memoryless" R&D process in which an incumbent and an entrant can invest in a new technology, and the entrant can also invest in the old technology. I show that an increase in the probability of successfully implementing a technology can cause the...
Persistent link: https://www.econbiz.de/10013074109
Many firms buy a production input from a competitor. However, managers often worry that this supply relationship may give their competitor valuable knowledge about new product innovations. We develop a two-period model in which a firm can buy an input from a competitor or a third party in each...
Persistent link: https://www.econbiz.de/10014345051
Firms often learn about their own capabilities through their products' successes and failures. This paper explores the interaction between learning about capabilities and product strategy in a formal model. We consider a firm that can launch a sequence of products, where each product's success...
Persistent link: https://www.econbiz.de/10011807850
The present research aims to investigate the manner in which the public sector accounting under transition from cash to accrual base can be accompanied by legislative stability and coherence, using the example of Romanian public sector. The importance of a clear and concise change process is one...
Persistent link: https://www.econbiz.de/10010858368
The major subjects of our paper are focus on the following subjects: thesupervision of the structural funds with reference to the money put at Romania’sdisposal for the development of tourism; the analysis of competitiveness in tourismthrough the 8 parameters presented; the analysis of the...
Persistent link: https://www.econbiz.de/10005770727
In maritime transport, a well-structured crew personnel strategy impacts on every facet of the ship’s operation and is an issue that must not be ignored. Competitiveness of seafarers can be acquired by appropriate training. Seafarers have to pass specific training programs when they study in...
Persistent link: https://www.econbiz.de/10008855041
Purpose: In many industries, business partners help firms achieve superior outcomes and ensure survival in a crisis. Relationships help companies access limited resources, share information, and build trust within the community. This paper highlights strategies that firms can use to adapt to the...
Persistent link: https://www.econbiz.de/10014080237