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Parallel imports of gray products across markets are a worldwide concern for manufacturers. Extant research has focused on parallel imports of regular goods that do not provide status value. In this paper, we investigate parallel imports of conspicuously consumed status goods. We consider a...
Persistent link: https://www.econbiz.de/10014085779
Providing customer service is important for firms to acquire new customers and retain repeat customers in a competitive marketplace. As technology advances, firms can recognize customers from their purchase history data and price discriminate between repeat and new customers. Existing literature...
Persistent link: https://www.econbiz.de/10013249805
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Consumers experience a sense of loss when a product's quality does not match their expectations. To alleviate consumer loss aversion (CLA), firms can disclose information to reduce consumers' uncertainty about product quality and the resulting psychological loss. In this paper, we investigate...
Persistent link: https://www.econbiz.de/10014101549
Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the percentage of the retailer's advertising expenditure that it...
Persistent link: https://www.econbiz.de/10012766775
Supply chain coordination has become critical to firms as increased pressure is placed on them to improve performance. We evaluate the performance of Push, Pull, and Advance-purchase-discount (APD) contracts in a manufacturer-retailer supply chain where one or both firms have a satisficing...
Persistent link: https://www.econbiz.de/10014184115
We analyze the dynamic strategic interactions between a manufacturer and a retailer in a decentralized distribution channel used to launch an innovative durable product (IDP). The underlying retail demand for the IDP is influenced by word-of-mouth from past adopters and follows a Bass-type...
Persistent link: https://www.econbiz.de/10014185407
We consider a supply chain in which an original equipment manufacturer (OEM) procures a key component from a supplier. We consider an ingredient branding strategy under which the supplier and the OEM form a brand alliance. Specifically, the supplier invests in ingredient branding to build up her...
Persistent link: https://www.econbiz.de/10013079547
We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's...
Persistent link: https://www.econbiz.de/10013133537
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer. The retailer undertakes promotional expenditures, uch as advertising, to increase sales and to compete against other retailer(s). The manufacturer supports the retailer’s promotional...
Persistent link: https://www.econbiz.de/10014045898