In the changing environment a more holistic approach to brand management is needed. It should be based on the reflective approach in order to achieve customer-focused objectives. Brand management should be embedded in the whole company with elements such as corporate mission, values, culture,...

In the recent conditions of dynamic technological and scientific development, management has developed an entrepreneurial technology of production and intellectual capital management – the fundamental source of competitiveness. By taking over the entrepreneurial role, previously belonging to...

Industrial and service companies increasingly achieve their competitive advantages on the basis of strategic partnerships. The general assertion in the article is that the quality and effectiveness of implemented changes is higher in the cases when such modifications are being implemented...