Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...

Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...

The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food

The main objective of this research is to identify the customers’ negative experiences extracted from the customers’ complaints of diagnostic centres using data mining tools. The paper uses customers’ complaints data raised against reputed clinics on the complaints’ website. The research...

This is a comparative study of shopping preferences by women in the US and India, looking at whether cultural factors influence the shopping pattern and preferences. The growth in women’s education and disposable income, has led to a consequent rise in affluence and spending habits among women...

Consolidation of banks is driven by the objective of leveraging the synergies of geographical diversification, increased efficiency, cost savings and economies of scale. Being banking is an important component of the financial system; these structural changes can potentially have public policy...