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Shining the spotlight on marketplace rituals : a review and research agenda
Sreekumar, Arun
;
Arias, Robert Alfonso
;
Otnes, Cele
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1166-1196
Persistent link: https://www.econbiz.de/10014427171
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