Showing 1 - 10 of 16
This study examines unique characteristics of newly-minted businesses and outlines emerging challenges for starting a new business during a pandemic. Business origination more than tripled in 2020 compared to 2019 and is on track to set another record in 2021. While 'covidginated' businesses are...
Persistent link: https://www.econbiz.de/10014080254
The authors expand on the managerial implications of research that examines the economic value of product placements in movies over four decades. In an event study, they find a positive but inverted U-shape relationship between cumulative abnormal stock market returns and year of movie release...
Persistent link: https://www.econbiz.de/10012951626
The authors expand on the managerial implications of research that examines the economic value of product placements in movies over four decades. In an event study, they find a positive but inverted U-shape relationship between cumulative abnormal stock market returns and year of movie release...
Persistent link: https://www.econbiz.de/10012928687
The quest for stylized facts regarding market share and natural market structures is not new, however extant research has predominantly concentrated on share rank and distribution. Using a sample of 220K firm-year observations representative of the US economy over four decades, this study...
Persistent link: https://www.econbiz.de/10012901003
The authors examine differences in movies directed by men versus women. Drawing from a broad sample of almost 5,000 movies, the authors conduct an in-depth thematic variation analysis, and also explore the differences in movies directed by men versus women by examining budgets, film length, and...
Persistent link: https://www.econbiz.de/10013230795
This paper explores the disruptive industry and consumer trends that have emerged in the services sector due to the COVID-19 pandemic. Adopting a multi-method approach utilizing secondary data, case studies, and interviews, we examine how service providers realigned their business practices to...
Persistent link: https://www.econbiz.de/10014080147
We examine systematic differences between motion picture performance results based on revenue and profitability, using a measure of ROI based on box office revenue relative to the combined production and advertising budget. Special attention is given to the endogeneity of revenue, budget, and...
Persistent link: https://www.econbiz.de/10013135865
This study contributes to research on the impact of consumer buzz on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz is instrumental in boosting box office revenue...
Persistent link: https://www.econbiz.de/10013137324
The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of these options, limit pricing (or entry deterring...
Persistent link: https://www.econbiz.de/10009475764
We discussed the current business environment and recent developments with Joseph Stinziano, the Executive Vice President of Consumer Electronics & Enterprise IT at Samsung Electronics America, Inc. He shares his experiences and insights from his career path, his vision of the skills necessary...
Persistent link: https://www.econbiz.de/10014114045